This small farming cooperative has been operating in the heart of the Verdicchio hills since 1996 in Serra de' Conti, a small town in the Marche hills. The company's mission is to cultivate and produce products closely linked to the Marche rural gastronomic culture, safeguarding them from extinction. The raw materials are grown in the Serra de' Conti area using low-impact agronomic methods. Processing is done by hand, and manual skill is a key aspect of the production process. Food, health, and biodiversity, along with the pleasure of conviviality, tradition, and the valorization of our food and wine heritage: these are the cornerstones of the La Bona Usanza Cooperative.