Visitors

BUY YOUR TICKET

PURCHASE OF A DIGITAL TICKET IS STRONGLY RECOMMENDED 
  • BUY YOUR TICKET WITH PITTISMART APP

    Your ticket is always with you on your telephone!
    Download the PITTISMART app and buy your ticket wit a credit card.
    through PittiSmart you can get only one ticket. If you need more tickets, log in to your MyPitti reserved area.

    17€ till February 7th
    22€ during the event

    The advantages of PITTISMART also include having your very own event guide right there on your device. A simple click lets you browse the Taste catalogue whenever and wherever you like.

    BUY THE PITTISMART TICKET THROUGH MYPITTI
    You can buy the tickets for yourself and your co-workers through your reserved area.
    We remind you that tickets have to be displayed through the app PITTISMART

    17€ till February 7th
    22€ during the event

    A) Access into MyPitti using your username and password

    B) If required, complete your registration by providing the requested documents. Purchase of prepaid tickets is reserved for those who have completed the registration and have received a confirmation by email from the Pitti Immagine visitor office.

    C) Select the names of the co-workers for whom you want to buy the ticket. A different email address is required for each person and will become the person’s username to access the PittiSmart app.

    CONDITIONS OF USE
    Tickets bought with PITTISMART app can only be used by the person named on the ticket, and cannot be transferred to others, duplicated, converted into paper tickets or refunded. To enter the fair you need to show your electronic ticket on your mobile device (smartphone/tablet) together with an identity document. OS supported: iOS and Android (no Blackberry or Windows Phone). Payment confirmation emails can be used for tax purposes. For more information please don't hesitate to contact us at [email protected]
  • The general public can visit the fair, tickets cost €25 per person. These tickets are valid for one day only. 
    The fair is open to the general public ONLY on the following hours:

    Saturday and Sunday: from 2.30 pm to 6.30 pm;
    Monday: from 9.30 am to 6.30
    pm

    Tickets can be purchased at the entrance to the event or online at this LINK.

    For the purchase online each visitor will have to create a personal profile, confirm the email address and proceed to the payment by Credit Card.

    Children under the age of 12 enter free of charge. For the entry of children over the age of 12, it is necessary to purchase the regular ticket.

    Dogs are not admitted.

    CONDITIONS OF USE
    Entrance ticket can only be used by the person named on the card, cannot be transferred to others, duplicated or refunded. They are valid for tax purposes and must be visibly worn at the event for controls. In case an entrance ticket is lost, a new one must be purchased at the entrance at a cost of € 25,00.

     

  • All you have to do to get your PittiTicket is:
     
    1. Download PITTISMART from Google Play or Apple Store
     
    2. Login with the Username and Password you use on MyPitti. If you haven’t registered yet, you can do so by clicking here
     
    3. Now you just have to enter the Pitti Coupon code. Tap on the PittiTicket icon and enter the code you received in the space provided without having to fill out the credit card field
     
    If you need help with the PittiSmart app or with activating the coupon, our buyer office is at your disposal at the numbers 055.3693408/223/425 or at the email address [email protected]

Are your a new visitor? Register now!

PRE-REGISTRATION AND PURCHASE OF DIGITAL TICKETS ARE HIGHLY RECOMMENDED
  • The following types of activities are allowed during buyer-only hours:

    - Groceries 
    - Restaurants and Bars
    - Wine shops and Pubs
    - Food e-commerce 
    - Importers/Exporters and distributors
    - Buying offices 
    - Sector representatives

    - Suppliers: only suppliers who collaborate with an exhibitor can access the fair. The collaboration must be proved by presenting an invoice.

    Children under the age of 12 enter free of charge. For the entry of children over the age of 12, it is necessary to purchase the regular ticket.

    Dogs are not admitted.
    In relation to Article 24 of the Municipal Regulations on the welfare of animals (resolution CC 285/1999), note that dogs are not permitted to enter the Pitti Immagine trade shows.
     
    Our trade shows are not public in nature and, therefore, the provision referred to is not applicable.
    Naturally, there is free access to animals working in the security field and to animals assisting people with disability.
     
    Note also that it is strictly prohibited for animals to enter both on the set-up days as well as on the days of the exhibition itself, with the exception of guide dogs for the visually impaired that are permitted to enter the exhibition (in compliance with the laws in force) as they perform their work duties.
  • In order to obtain your entrance ticket to the fair it is recommended to first complete the pre-registration process online in the  MyPitti area

    Documents requested for registration are:
    A) Company documents
    • Food and beverage purchase invoice issued by a company taking part in the fair or by a known brand
    • A copy of the company’s chamber of commerce registration
       
    B) Personal Documents
    • A document that certifies “activity on behalf of the company” (e.g. personal business card, letter of appointment)
    • Identity document

    CLICK HERE FOR YOUR NEW REGISTRATION

    For more information please don't hesitate to contact us at [email protected]

Hours and entry instructions

Hours of the event
Saturday 8 February: 9.30am - 6.30pm (9.30 - 2.30pm reserved to the Buyers and representatives. From 2.30pm admission also to the general public)
Sunday 9 February: 9.30am - 6.30pm (9.30 - 2.30 reserved to the Buyers and representatives. From 2.30pm admission also to the general public)
Monday 10 February: 9.30am - 6.30pm (both Buyers and public)

In order to participate in the event, it is necessary to:
- be registered online 
- have bought your digital entrance ticket in advance or buy the ticket upon arrival at the fair
- show your ticket at the entrance together with an identity document

Children under the age of 12 enter free of charge. For the entry of children over the age of 12, it is necessary to purchase the regular ticket.

Persons with disabilities can request a free ticket by emailing [email protected] or directly at the entrance of the event.

Dogs are not admitted.

How to reach us!

Fortezza da Basso
V.le Filippo Strozzi, 1, 50129 Firenze FI

Click here for the track
  • FORTEZZA DA BASSO
    Viale Filippo Strozzi 1, Florence

    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We suggest taking the Firenze Ovest exit and following signs for the city centre towards Fortezza da Basso - This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli, Viale Strozzi.
    Fee parking next to Fortezza da Basso.

    Click here for the map
  • Pitti Immagine offers a special discount, starting from 10%, on round trip journeys to Florence (valid for travel between 7-11 February).
     
    To profit from this discount, please contact ACI Blueteam travel agency
    email: [email protected]
    phone  +39 055 5039204 

    providing them your Pitti Immagine's company registration code
  • "Amerigo Vespucci" airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.

    Galileo Galilei airport in Pisa
    60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence.

Cloakroom and left luggage

Inside the exhibition area are available free of charge cloakroom and luggage storage.

Car park

Parking fee “Fortezza Fiera” next to the Fortezza da Basso venue, reserved to the visitors while availability last.

Where to stay

Pitti Immagine in collaboration with Destination Florence Convention & Visitors Bureau is glad to offer in Florence a hotel selection reserved to Pitti Immagine's visitors. You can start here your research.