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Traceability of the supply chain, from sowing to harvest, up to packaging.
Authenticity of the cultivar with Carnaroli Classico: less than 10% of the rice on the market is the real Carnaroli. The Carnaroli Classico Ecorì is a guarantee for connoisseurs of real Carnaroli.
Territoriality, between Vercelli and Novara, Piedmontese provinces dedicated to rice growing, recognized throughout the world.