It was the early twentieth century when Nonno Nazzareno began his "trade", lending his skills as a pork butcher, to private homes in his small town of origin: Preci in the province of Perugia, a few kilometers from the famous Norcia. Papà Sesto, a native of this land, in the wake of his father's experience he began his profession with great passion and during the war, just twenty years old, he moved with his family to Viterbo, where in the historic center he began, in a small restaurant, his exciting adventure from "butcher". After many sacrifices, the first satisfactions arrive, the marriage and the birth of the three daughters who, growing up, follow in their father's footsteps. The business expands to become an important reality, very different from that of the immediate postwar period, the volumes change to become industrial, but only one rule remains; rigid and essential: the artisan imprint. Unfortunately, Papa Sesto passes away, leaving his daughters a great void, but also the passion for the company that advances tradition in the memory of its unforgettable founder. The management of the second Coccia generation appears to be marked by modernity on the one hand and by respect for family tradition. Maura and Annarita, strengthened by the skills acquired, deal with the sale to the public; Simonetta manages the company, taking care of aspects ranging from production, to commercial relations, to those with banks, with the staff up to promotional activities. To date, the company has acquired a dominant position in the particular market in which it operates at a regional and national level.