The story of Beppino Occelli is a very personal history of taste, rich insights, projects and satisfaction, but also of sacrifices and misunderstandings, due to a certain mentality and way of life imposed by the industrial logic and by the cultural impoverishment of the rural and mountain areas.

Against this trend towards homologation, Beppino Occelli offered creations and personal interpretations of traditional products that arise from his deep and indissoluble love for the place where he was born: the Langhe and the Alps.