Invéro (ADJECTIVE noun) You use true to emphasize that a person or thing is sincere or genuine, often in contrast to something that is pretended or hidden. Synonyms: actual, real, natural, pure.

Invero is a play on words between Ita-lian language and Venetian dialect. Glass in Venetian dialect is “vero”.
Invero is the first brand that first that put the leavened bakery products in a glass jar.
With technology, research and development, it put on the market leavened bakery products that can be preserved over time without the use of preservatives and additives.
Baking in a jar is an old method to pre-serve food. For centuries different pro-ducts have been preserved, first of all fruit jams and marmalades.
Our products, stored in glass jars and bottles, are able to maintain the taste, but also to refine aromas and flavors, thanks to the control of organoleptic qualities.
We started with our panettone and we added  fruit jams and marmalades, spreads and some salted products. Thanks to cold working we make high quality fruit juices and fruit and vege-table natural smoothies. For this our products are the most imitated on the market.