Taste never disappoints, and above all, it is always a pleasure to walk through the corridors of the Fortezza da Basso. The quantity and quality of the producers, together with the comments and attendance of buyers, provide a clear snapshot of an event capable of evolving without losing its identity. This value becomes evident during the fair experience itself. It could be seen in the faces and heard in the words of our exhibitors as they told the stories of their products; there was a sense of harmony, passionate conversations, technical exchanges, and stories shared. I believe it is now widely acknowledged that Taste has gone beyond the definition of a trade fair — a label that no longer fully captures a show that is increasingly multifaceted and original.

— Agostino Poletto, Corporate Strategy Director of Pitti Immagine

Taste is an event built on direct relationships, and on the discovery of products that stand out for quality, origin and commitment. This is what makes our event recognisable and distinct from all other food fairs. At every edition, Taste achieves its objectives. First and foremost, the satisfaction of exhibiting companies; then the approval of buyers and industry professionals, who have shown their appreciation for the curated selection and the product diversity on offer. Promoting and communicating agri-food and gastronomy may seem straightforward, but at Pitti we know how challenging it is to bring excellence to the forefront — seeking it out across the territory and placing its creators at the centre. That is our winning strategy

— Daria Vagelli e Vanni Marchioni, Commercial Managers of the show

Once again, we wish to highlight with satisfaction the presence and attention of institutions, beginning with the Government, represented by the Undersecretary for Agriculture and Food Sovereignty, Giacomo La Pietra, and naturally by ICE President Matteo Zoppas, who was supported by an Agency team working throughout all three days of the show. Together we are developing an important collaboration launched a couple of years ago to promote the arrival of international buyers. We also thank the Tuscany Region, represented by Councillor for Economic Development and Agriculture Leonardo Marras, and the Municipality of Florence, represented by Councillor for Economic Development, Tourism and Trade Fairs Jacopo Vicini. As always, we were also able to rely on the active participation of our main partner UniCredit, whose regional executives held close meetings with a number of exhibitors to gather useful information for the bank’s support services in internationalisation and technological innovation.”

— Raffaello Napoleone, CEO