TASTE, the Pitti Immagine fair dedicated to the contemporary food scene celebrates its 18th edition. From February 8 to 10, 2025, at the Fortezza da Basso in Florence, more than 700 companies will showcase the finest in food and wine production and culture. Among them, approximately 100 newcomers have been carefully scouted and selected to be introduced to the Taste community for the very first time.

For this new edition – highly anticipated by industry professionals seeking to stay updated on the latest trends and innovations, from pantry to table – the event evolves in multiple directions. Leading the way is a concept, a slightly magical idea, an intriguing metaphor: constellations, radiant alignments of stars that together shape the celestial sphere. In 2025, Taste will become a stellar, brilliant, captivating, and enlightening journey, charting the culinary universe.

New exhibition areas, like Aree monumentali  and Costruzioni Lorenesi,  will spotlight fresh themes (heroic wines), trends, emerging consumption moments (breakfast), and special projects, such as the collaboration with 1895 Coffee Designers by Lavazza, the design line of the renowned Turin-based company. The route through the Fortezza will map unpredictable culinary constellations, from savory to sweet products, and Spirits and Tools.  And with a special "Taste Horoscope," we’ll discover new gourmet zodiac signs.

The events, talks, Davide Paolini’s Rings, and training sessions will take place in the newly designed layout of the Padiglione delle Ghiaie. In the evening, the entire city comes alive with Fuoriditaste, the off-program that engages Florence's top venues with themed tastings and presentations.