Look Florania photo Ana Martin
S|STYLE, now in its eighth edition, is the exhibition project by the Pitti Discovery Foundation, curated by fashion journalist Giorgia Cantarini and in exclusive partnership with the Kering Material Innovation Lab (Kering MIL).
Launched in 2020 amid the pandemic to address a cultural, social, and market need for discussing, discovering, and showcasing a new way of conceptualizing collections and seasonality, S|STYLE serves as an important showcase for brands distinguished by their creativity and response to social and environmental change. Since its first edition, it has served as a hub that has featured talents such as Connor McKnight, Y/Project with the launch of its "Evergreen" collection, Phipps (which now has a collaboration with Boss), Federico Cina, the winner of "Who's on Next," and Uniforme, a finalist for the "Andam prize." Among the latest recognitions, S.S Daley, the 2022 LVMH Prize winner, presented his first collection at Pitti Uomo in 2021.
