With the purchase of an admission ticket for the next edition of Taste (7–9 February 2026, Fortezza da Basso – Florence), you will receive an exclusive 20% discount code, valid until 23 February 2026 on the participating exhibitors’ direct online sales channels.

After its debut last year, the DIGITAL TASTE SHOP returns in an expanded version, giving the entire Taste community even more time to discover, purchase and enjoy their favorite products. To redeem the discount, simply enter the code included with your ticket in the direct sales channels indicated by each participating exhibitor.


Participating companies are easy to spot:
 

• On the Taste website, by using the “Taste Shop” filter in the exhibitor list
• At the fair, through the QR code displayed at each booth, linked to the exhibitor’s page and purchase link