For Taste exhibitors, it's an opportunity to showcase their products beyond the trade fair and build connections in Florence. For Florentine businesses, it's a chance to introduce themselves to a new audience of industry professionals and food enthusiasts.

There's no single way to take part: you can organize an event open to the public or by invitation only, aimed at food enthusiasts or industry professionals, free of charge or ticketed. It could take place in a restaurant, a shop, or a more unconventional venue.
 

 

Communication and promotion

 

Official calendar 
Your event will be featured in the official Fuori di Taste calendar on the Taste website.

Newsletter 
The programme will be promoted through Taste newsletters, reaching more than 4,200 contacts.

Social media
Fuori di Taste will be promoted on Taste’s Instagram account, which has over 17,000 followers.

Press office 
Fuori di Taste will be presented to the media through press kits, press conferences and dedicated media briefings.

Event map 
All Fuori di Taste events will be featured on a printed map, distributed at Taste and at more than 50 locations across Florence.

Fuori di Taste Window Sticker 
Participating businesses will receive a dedicated window sticker to highlight their involvement
 

 

Participation Fees

 

Event organized by a Taste exhibitor or in collaboration with one: €300 + 22% VAT (€366)
Event organized without the involvement of a Taste exhibitor: €400 + 22% VAT (€488)

Participation fees cover one event on a single date.
Discounted rates are available for those organizing multiple events or holding the same event on different dates. These rates will be shown directly on the registration form.
The deadline to take part is December 14, 2026
 

Need more information or assistance?
Email us at [email protected].