What is fruttanuda?
Our jam is juicy and colourful. It contains no preservatives or artificial flavours. The fruit that we use is always high quality, organic, in season, Italian and, if possible, locally grown. Forget about the traditional way of making jam that requires stirring the fruit for hours and hours over a hot stove… fruttanuda is different, also in the way in which it is prepared. We cook the fruit for just the right amount of time. Don’t overlook that fruttanuda is called “extra”. This is the Italian way of saying that fruttanuda is jam-packed with at least 85 grams of fruit in every 100 grams of produced jam. It’s like biting into a piece of ripe fruit!
Who’s in the kitchen?
I am the second in line, she’s the third, and he’s the eighth (and the baby). In all, there are eight of us - four girls and four boys. Actually, I take that back, our family is much, much bigger. We have brothers and sisters who were adopted or foster children or simply lived with us for a while. A huge and hilarious, diverse and demanding family. In our world, life revolved around the kitchen. It was here where “the Doc”, our mom, somehow managed to prepare meals from scratch every day and for every hungry mouth. However, she didn't do desserts. Yet there was one exception: jam. The Doc concocted a quick recipe that didn’t require hours and hours of stirring. Anna Rita (the third in line) and I inherited this recipe. Over the years, we perfected it, giving hundreds of jars as gifts. In the meantime, I was travelling the world for work and she was working as a doctor, yet always dreaming about desserts and jams. At the same time, Filippo (number eight) was mixing it up in the culinary world and founding a catering company. A few years ago, he said to us, “Why don’t we start making jam and we'll peddle it worldwide?" Yes, definitely!
Lella & co.