Florence  ·  13 - 15 March 2021

Press, PR agencies, advertising

How to gain accreditation for the event

  •  

    To get your digital Pitti Ticket on your smartphone or tablet with fast-tracking into the show, download PITTISMART free of charge from Apple Store and Google Play Store.

    You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your PittiCard. All you need to do then is show this to the scanners at the show entrances with priority access.

    Alternatively, access to MyPitti fill in an application form and pick up your pass at the Press Registration desk.

  • For each Blog, it is possible to validate ONLY 2 people.
    According to our entrance regulations a Blog/Influencer profile must have a content specialized on Men's/Children's Fashion, an international visibility and it must not be only an e-shop platform.
    If requested in advance, through the Application Form, until the 4th of June the day before the opening of the fair, the ticket will be free of charge
    From the day after, the price goes up to 15 Euros and you can buy your ticket directly at the fair.  
  • To access the fair you must have a letter of appointment on your newspaper's headed notepaper or on the newspaper you collaborate with or with an exhibitor at the fair. Without this document, you will not be accredited.
    You must fill in the application form for every edition (username and password are personal).

    You need to fill in the application form here and once you receive confirmation of your accreditation, use the same username and password to enter PITTISMART, click on the pass function (the symbol top right on the screen) and after a few moments you will find the tag for your Pitti Ticket. All you need to do then is show this to the scanners at the fair entrances with priority access.

    Alternatively, access to MyPitti to fill in an application form and pick up your pass at the Press Registration desk.
  • Download the app PITTISMART and buy your ticket right away!
    The ticket is free until the 4th of June. From the day after, the price goes up to 15 Euros.
  • Each exhibitor at the fair is entitled to 3 free tickets for their internal or external press office. Any extra tickets must be paid for (€15 - valid for every day of the fair).
     
    Application Form: compilation
    To obtain the 3 free tickets, even only one person from each agency/in-house press office may be accredited (with the right to validate accreditations for 2 more people). The tickets are personal.
    The application form has to be filled in every edition.
    After you have received confirmation of your free accreditation, enter into PittiSmart App and register using the same credentials used for MyPitti, then click on the badge section (the symbol at the top right side of the screen), after a few seconds you will find your Pitti Ticket directly from your device. 
    PLEASE NOTE: it is not necessary to attach a letter of appointment when filling in the application form because, when an exhibitor completes his online registration, he can select (in the relevant Exhibitor Extranet section) the name of the PR agency or the company name in the case of in-house press offices. PR will then be able to fill in the application form.
    Should the exhibitor not give the name of its PR agency/company (in the case of in-house press office), PR cannot fill in the application form to request accreditation.  
     
    PR Agency with several clients at the fair
    If several exhibiting clients select the same PR agency, the latter can proceed with the request for accreditation for 3 more people (to be validated) to obtain 3 more free tickets for each client.
  • You can only gain access by buying a PittiTicket directly at the Press Registration desk at the fair (€15 - valid for every day of the fair).

Need to register for the first time?

  • To enter the fair you need to show a letter of assignment on official letterhead from a newspaper / magazine.

    It is not sufficient to show your press pass.
    Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.

     
     
    Click here to make a new registration. 
     
  • In order to access the fair, you are requested to provide detailed information about the Blog during the registration procedures.

    According to our entrance regulations a Blog/Influencer profile must have a content specialized on Food and Wine, an international visibility and it must not be only an e-shop platform.

    For each Blog, it is possible to register ONLY 2 people. If requested in advance, through the Application Form, the ticket will be free of charge until two days before the opening of the fair. From the 3rd of June the price is 15,00€ per person.

     
     
    Pitti Immagine Press Office reserves the right of evaluate each single request of accreditation.
  • To register you must have a letter of appointment on your newspaper's headed notepaper or on that of the newspaper you collaborate with or on that of an exhibitor at the fair. Without this document, you will not be accredited. 
     
    Once your registration is accepted you will receive your username and password to access your MyPitti and fill in the application form.
     
    Click here to make a new registration 
  • To enter the fair you need to show a letter of assignment on official letterhead from a newspaper / magazine.
     
    Download the app PITTISMART, buy your ticket right away and save 5 Euros! The cost of the ticket is 10 Euros until the 4th of June. From the day after, the price goes up to 15 Euros.
  • If you have a client at the fair, you have to proceed in MyPitti with a new PR registration, attaching a letter of assignment on the exhibitor’s headed notepaper. Once your new registration is validated, you will receive confirmation of your username and password. At this point, the exhibitor can indicate the name of your PR agency/company (in the case of in-house press office) in the Exhibitor Extranet section, and you will then be able to fill in the application form, without having to attach the letter once again. 
     
    If you do NOT have a client showing at the fair, you can only gain access by buying a Pitti Ticket directly at the Press Registration desk at the fair (€15 - valid for every day of the fair).

How to reach us!

  • STAZIONE LEOPOLDA - Viale Fratelli Rosselli, 5 Florence

     
    The Autostrada del Sole (A1 motorway) links Florence with Bologna and Milan to the north and Rome and Naples to the south. The Firenze Mare (A11 motorway) links it with Lucca and the Tyrrhenian coast off the Genoa-Livorno A12 motorway. We suggest taking the Firenze Ovest exit and following signs for the city centre towards Porta al Prato. 
    - This will take you on Viale Guidoni, Via Forlanini, Viale Redi, Viale Belfiore, Viale Fratelli Rosselli. Paid car park next to Stazione Leopolda.

    Click here for the track
  • The main station is Santa Maria Novella, located right in the centre and just 1 kilometre from Stazione Leopolda. We suggest taking tram 1 to the fair, getting off at the first stop "Porta al Prato-Leopolda".
  • "Amerigo Vespucci" airport in Florence
    It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.

Cloakroom and left luggage

Inside the exhibition area are available free of charge cloakroom and luggage storage.

Car park

FEE PARKING
Outdoor: P1 Piazza Vittorio Veneto
Indoor: P2 Stazione Leopolda, P3 Fortezza da basso, P4 Piazza Stazione

Where to stay

Pitti Immagine in collaboration with UniversalTurismo is glad to offer in Florence: hotel solutions (hotel, historical Residences Properties, B&B) at affordable rates; guide of restaurants in Florence with special offer for our visitors; tailor made assistance for travel service - car hire with or without driver. 



For any further information please contact: 
pittimmagine@universalturismo.com