THE HUNDERD YEAR OLD STORY OF OUR COMPANY
Our company was established at Asigliano Vercellese in1911. It was set up by Mario Maratelli and he ran it until the beginning of the 1950s when his sons Giovanni and Francesco took over. In the early years of the company, to be precise in 1914, Mario Maratelli discovered and selected the rice which now bears his name. Born of a natural hybrid, its characteristic and typology tie it inseparably to the Vercellese area. During an extraordinary span of dozens of years, the Maratelli variety became one of the most appreciated rice by italian families. The great adventure of this rice started from the moment of its discovery and took it to being one of the historical varieties of Italian rice. Thanks to his intuition he received honours and prizes which even today endow our company with respect and trust. Today, the desire to keep the family tradition alive, prompted Vittorina, Mario Maratelli’s granddaughter, to run the company following the values and teachings handed down by her grandfather. Although a lot of time has gone by since that discovery, even today the agricultural company “Heirs of Mario Maratelli”of Vittorina Maratelli works and trades under the trade name “Maratelli rice 1914” exclusively this old Italian variety, overseeing the supply chain from the cultivation in the rice fields to the packaging thus guaranteeing the originality, the quality an the traceability. Since 2015, thanks to a Ministerial decree, we have once again become the conservationist of the purity of the seeds of our rice, the rice which bears our name. Currently we are producing and maintaining the purity of the seeds guaranteeing the identity and uniformity of the variety according to the canons dictated by cultivational practices.