32 is the number of the class beer belongs to in the Nice international classification which indicates and categorises products and services. 32 Via dei Birrai represents a new language in the boundless scenario of the brewery sector. It resets and redefines the usual. It takes the commonly held concept of “beer” into another dimension. It becomes design in the shape of a bottle. It involves experimenting in areas that go beyond the commonplace: from the choice of the container to its graphic packaging, from the proposal of culinary combinations to choosing the places where it should be sold. Beer thus becomes an abstract concept, enriched by colour that attracts and rekindles interest, projecting it into a soft and somewhat mysterious atmosphere.