Sometimes, when people see the name of our company, they smile and nod by seeing that our main activity is selling truffles. Choosing our brand name, we played with the literal meaning of the word “La Cerca” (that means the search of truffles, truffle hunting), but there is much more to say…
Truffle’s unique and intense taste is the peak of a multisensory experience that takes us from the table to the woodland, where the silence is broken just by the steps of a man and his dogs and where our story of PASSION, RESPECT and PRESERVATION begins.
Our activity tells a love story about an ancient tradition, handed down from father to son.
It tells the story of a special couple: the dog and his owner, bound by a great complicity, searching together for that hidden fruit that is worth the efforts and sacrifices.
A love for a simple lifestyle, for a genuine and intimate relationship and for the safeguard of authentic flavours.
We try to spread those values and transmit the emotions we experience everyday searching for truffles such as: the inner peace revealing itself in the woodland, the pleasure of smelling of the soil, the happiness in seeing the dog wagging, the surprise of being enchanted by the nature every day…La Cerca aims also to show what it is wrong with this world, where the common prosperity and respect for the land are often subjected to personal gain.Our efforts are rewarded by the smile of our customers, who have lived our experience, who have appreciated our simplicity and lived our home. We are proud, satisfied in understanding from their look that from today we will be friends. La Cerca is all this, a multi-sensory experience respecting nature and people.