FISH DIFFERENT: SUSTAINABLE FISHING, CRAFTSMANSHIP, AND AUTHENTIC QUALITY

FISH DIFFERENT fully embodies the principle of ecosustainability applied to seafood products.
All our fishing methods are selective, respectful of marine ecosystems, and certified by Friend of the Sea—one of the leading international sustainability certification programs, recognized according to the strict criteria established by the FAO.

Our fish comes from Italian waters, caught using traditional techniques from Southern Italy: the “Lampara” and the “Cianciolo.”
These age-old practices rely on small boats equipped with floating lamps and encircling nets (ciancioli) that never touch the seabed—unlike bottom trawling nets—thus preserving delicate marine habitats.

The Lampara’s light attracts only nearby anchovy schools, ensuring minimal impact on other species and the broader marine ecosystem.
The limited number and small size of these vessels guarantee sustainable fishing, with a controlled and limited harvest of fish stocks.

Thanks to this method, the fish is caught without mechanical stress or excessive handling, preserving its freshness and superior quality.

100% ORGANIC & ITALIAN INGREDIENTS

FISH DIFFERENT goes beyond sustainable fishing: every ingredient is certified organic and 100% Italian.
From organic extra virgin olive oil to organic spices and aromatic herbs, everything is carefully selected to enhance the fish’s natural flavor—with no chemical additives or preservatives.

The entire process—from processing to packaging—takes place in our own facility, fully respecting short supply chains and traceability.

DOUBLE SELECTION, UNMATCHED QUALITY

To ensure an exceptional product, FISH DIFFERENT implements a two-step manual selection:

Upon arrival: only the freshest, largest, and highest-quality fish are chosen.
At packaging: only the most intact, perfectly seasoned, and matured fillets are placed into jars.
HANDCRAFTED THE TRADITIONAL WAY

Craftsmanship is the beating heart of FISH DIFFERENT.
It’s evident in its rustic “difference”—in its natural hues and the brilliant silver skin we deliberately leave untouched, both as a mark of freshness and because it protects a thin layer of fat rich in Omega-3 fatty acids.

Above all, craftsmanship means faithfully reviving an ancient technique, passed down through generations and now honored with care and awareness.
With FISH DIFFERENT, every jar tells a story of sea, respect, tradition, and authentic quality.