Fior di Roccia: Bringing the Mountains Home

Discover Fior di Roccia, our brand that celebrates the essence of alpine traditions through a handcrafted line of liquors and jams. Located in the heart of Valmalenco since 1950 and passionately managed by Elisabetta and Carlo since 2021, we create delights that tell the story and authentic flavors of the mountains.

Our liquors are crafted from selected ingredients, offering a range of flavors that evoke the warmth of mountain festivities and family gatherings. Each sip is a celebration of nature, infused with local herbs and fruits that uphold our commitment to quality and authenticity. Our labels tell alpine stories, just like the legendary edelweiss that inspired our name, a symbol of resilience and beauty.

Our jams, made from fresh fruit and natural ingredients, provide a unique tasting experience, perfect for enhancing moments throughout the day or as a delightful gift. Crafted with artisanal techniques, Fior di Roccia jams incorporate traditional flavors that reflect the mountain's allure and our respect for the land.

In every Fior di Roccia branded product, you'll find a piece of our story, a blend of simplicity and genuineness. Our philosophy aims to bring a bit of the warm mountain atmosphere into our customers' homes. With each product, we want you to feel at home, celebrating the power of sharing and togetherness.

Fior di Roccia is not just a brand; it’s an invitation to live each day with joy, to rediscover the pleasure of life’s little things, and to savor the mountains. With our Sips of the Mountain and Bites of the Mountain, we bring you directly to high altitudes, through authentic flavors that evoke warmth and tradition.

Join us on this journey: visit our website and follow Fior di Roccia on Instagram to stay updated on our latest offerings and discover our world of mountain flavors. We look forward to welcoming you with a taste of the mountains, right in your home.