More than 8,250 industry professionals from over 50 countries attended, with a double-digit increase in buyer numbers and a 25% rise in international attendance. The best performances came from Germany, France, the United States, the United Kingdom, Austria, Japan, and South Korea.
In total, to explore the over 660 exhibiting companies, more than 11,000 visitors arrived at the Fortezza over three days.
Significant participation was also seen in the Talks, Rings, and events within the Fortezza, as well as at all the FuoriDiTaste appointments across the city.
The seventeenth edition, which concluded yesterday at the Fortezza da Basso in Florence (February 3-5, 2024), registered a total of 8,250 industry professionals: of these, about 7,150 were buyers, marking a 20% increase compared to the previous edition's attendance. International numbers reached almost 750 buyers from more than 50 countries, achieving a 25% growth. Italy also saw significant growth, totaling over 6,400 buyers (+19%) from all regions.
The list of 15 reference markets is led by Germany, followed by France, the United States, the United Kingdom, Austria, Belgium, Switzerland, Spain, Japan, the Netherlands, South Korea, Romania, Canada, Poland, and Greece.
Good attendance numbers were registered from the Scandinavian area, with high-profile buyers and importers from the Baltic Republics, Mainland China and China - Hong Kong, and other markets near and far—like Australia, Brazil, the United Arab Emirates, and Saudi Arabia.
Overall, including the public of enthusiasts and the nearly 600 journalists and media professionals who entered the Fortezza over three days, Taste surpassed the 11,000 visitor mark.
Lastly, the Taste Shop achieved notable sales figures. This store, where products from the exhibiting companies were available, was situated in the Padiglione delle Ghiaia for this edition (used for the first time at Taste and also hosting the UniCredit Taste Arena and the Filippo Pietrasanta restaurant), selling a total of 13,000 products.