LA VIA DEL TÈ, FIRENZE, DAL 1961
The company was born in Florence in 1961 out of the initiative of Alfredo Carrai. He faced the challenge of introducing Italy to the consumption and culture of tea, which was nearly unknown. Today, La Via del Te specializes in creating refined and fragrant tea blends, infusions and herbal teas with a Mediterranean twist. La Via del Tè products are distributed in Italy and abroad through retail and hotellerie channels: top Department Stores, luxury hotels and Michelin stars restaurants.
The brand is appreciated for its elegant packaging and high-quality products, showing an “all-Italian passion for tea”. The company manages three flagship stores in Florence, two in Milan and one in Turin.
Still a family business, La Via del Tè is inspired today by the same mission of the very beginning:
- proposing only whole-leaf tea, the best grade possible;
- assuring the absolute safety of each product
- spreading Tea Culture and teaching the best way to prepare it
La Via del Tè is part of the UNICI – Eccellenze Alimentari Italiane group.