TASTE 2021 returns
Edition 15
Food culture, trends, and kitchen lifestyle: from 10 to 12 April at the Fortezza da Basso
After the halt imposed by the health emergency in 2020, PITTI TASTE returns, with its load of flavors, trends, and products to discover, and unmissable kitchen lifestyle proposals.

New dates and a new location have been announced: the 15th edition of Taste will take place from Saturday 10 to Monday 12 April 2021 at the Fortezza da Basso in Florence. Over these days, the Pitti Immagine fair event will present over 400 Italian companies to a passionate audience of buyers, members of the trade, specialist press, and food lovers.
Taste will 'slide' forward a month: no longer held in March, but from 10 to 12 April. It is a strategic decision in the interests of our exhibitors, as well as making good sense for everyone's safety. Positioning the fair in late spring will mean putting the winter months behind us and incentivizing participation. The change of location, for this edition, was also decided with the same logic. The Fortezza da Basso offers exhibition spaces and common areas suitable for guaranteeing the necessary physical distancing to protect everyone's health.

— Agostino Poletto, General Manager of Pitti Immagine

In terms of safety, the #SaferWithPitti extraordinary set of measures and services designed by Pitti Immagine for the upcoming physical trade shows will be extended to Taste, too.