Our company has always aimed to produce real food that is obtained first in the field and then through the research of ancient recipes and the careful study of the transformation processes that preserve the nutritional values and the organoleptic characteristics.
“The world does not change with criticism but with actions”, Raffaele Piano
Our company does not believe in globalization, but believes that there is a different way of doing business, a respectful way of nature and people. Our vision is to spread this new way of doing business, a way in which ethics is the cornerstone:
- Respecting the environment using organic and integrated farming methods, protecting indigenous varieties and biological diversity;
- Respecting the work of others, and therefore paying the right compensation to our employees and our suppliers;
- Respecting the consumer by cultivating naturally and producing healthy food because food not only nourishes us but also prevents and heals our diseases.
The company was founded by our father in 1966, however it is from many generations that my family is involved with agriculture. Since when I was just a kid I have been raised to continue the family tradition, probably they had great expectation on me because I was the first born and the only boy. Despite my young age, I realized pretty quickly that this job was very frustrating not only because of the unpredictability of weather conditions but also as a result of the food industry and its overwhelming power that did not allow us to have a fair return to our hard work.
Probably this was the main reason that has driven me away from the family business. So, after my studies I started to do something completely different. However, destiny always finds its own way to reach you. In fact, after my father's death I had to restart looking after our small company.
Nowadays, I am proud to say that I am a successful farmer who processes a short supply chain everything he produces on field.